CFile is the only ceramic publication with a focus on the fine art market. We cover the world’s top art + design exhibitions, revealing the field’s strongest influencers. This unique focus has allowed CFile to foster a new type of audience – collectors and professionals interested in driving the future of ceramics.
Last year we had the pleasure of working with contemporary ceramics organizations from around the world including The Clay Studio, Jason Jacques Gallery, Cowan’s Auctions, MAAK Auctions; London, The Royal College of Art; London, 92nd Street Y, The Northern Clay Center, School of the Art Institute of Chicago, Potters for Peace, Ben Carter’s Tales Red Clay Rambler, and many more. We partnered with each of these organizations to get their message in front of our passionate readers.
Our reputation for cutting-edge content has fostered an incredibly curious audience, eager to learn and share their knowledge. This is proven in our metrics with an average email open rate of 36.7%, 13% higher than the art industry average, and an average email click-through rate (CTR) of 10.7%, nearly 4x higher than the industry average. These impressive stats also apply to our banner ads, with an average CTR of 0.55%, more than double what most online advertisers achieve.
2015 was a key year for CFile. We established our online magazine as one of the top thought leaders on contemporary ceramics and enjoyed a rapidly increasing readership. Just one month into 2016 we are celebrating a massive 52% increase in traffic since the first of the year, now reaching 38,000 unique users per month with 86,000 total impressions (our 2-week-old Media Kit is already outdated). We have exciting plans for 2016 including a presence at the NCECA conference in Kansas City, the anticipated launch of our Member’s Library of eBooks and catalogs, and a Spring Benefit in partnership with Cowan’s Auctions. All of these plans are aimed at the continued success of our mission – to advance the field of contemporary ceramics.
We would love to partner with your product, exhibition, event, announcement, gallery or auction to expose your mission to our influential ceramics audience. To talk about partnership opportunities please reach out to our Director of Operations Justin Crowe at firstname.lastname@example.org. We are proud to offer a 10% discount to all first-time advertisers in 2016.