YORK—Garth Clark is offering provocative lecture on marketing within the making process at the Centre of Ceramic Art’s 2018 Restating Clay Conference March 19 – 20, 2018.
The conference, which is almost sold out, strives to bring together a diverse swath of people from the world of contemporary ceramic art and contemporary ceramics.
The Restating Clay conference will bring together potters, artists, curators, academics, students, collectors, gallerists and enthusiasts from the UK and beyond, to share experience and knowledge about the issues that matter to the sector. Delegate will have the opportunity to engage in an exciting programme of talks, panel discussions, demonstrations, films, posters, store and exhibition visits.
Garth Clark, preeminent curator, gallerist, writer and critic, currently Chief Editor for the non-profit CFile Foundation, a global online campus for contemporary ceramics in art, design, architecture and technology, will be speaking to one of four of the conference’s themes: Make/Promote/Collect.
Examining the shifting chain from making to marketing. Chances are that your current marketing strategies are already out of date and if you adopt new ones, unless sou keep modiying, that will be out of date in three years. The market is moving at great speed but key elements such as the middle class market are shrinking and crafts is giving way to design. Yes, ceramics is finally welcome in the fine arts but that only has impact of a tiny segments of the ceramics market. -Garth Clark.
Other keynotes speakers include artist-educator Linda Sormin; Wendy Gers, art director and independent curator; Jennifer Zwilling, Curator of Artistic Programmes at The Clay Studio in Philadelphia. Other contributors include Christie Brown, Shlomit Bauman, Steve Dixon, Susan Halls, Andrew Livingstone, Paul March, Phoebe Cummings, Eva Masterman and many more.
The conference is generously supported by a grant from Arts Council England’s Museums Resilience Fund and is a collaboration between York Museums Trust, the University of York and York College.
Check out the full conference program here.