Lladro, known for its svelte, costly porcelain kitsch, is making a brave attempt to contemporize. It has been inviting many designers and artists to to take part in this renewal project. The Fantasy Collection, which Jaime Hayon has designed for Lladro, mirrors the good fusion between the artistic quality of the Spanish porcelain brand, its limpid sentimentality and the playful, fantasy quality Hayon brings to his works. This gifted designer balances expression and function, with a studied combination of Lladro’s usual themes and then incorporates some unexpected magic that awakens a sense of fantasy in the beholder. Hayon keeps the material soft, the colors populist, and the imagery just short of the dewy-eyed-child aesthetic, a perfect marketing balance for this brand.
Jamie Hayon and The Fantasy Collection, for Lladro, 2013. All images courtesy of Lladro