Remember when you learned to photograph your work against a paper background and get that fade-through-to-black look. So cool, so professional. Then it became easier with a printed graded background that goes from white to grey to black.
Sorry to deliver this news, but that is no longer enough. It’s back to the drawing board. The competition of attention, particularly on the web and in major magazines, demands that your photographs pop. They have to stun, dazzle, intrigue and grab the viewer with ceramic objects that are merely players in a colorful photographic theater.
Although this works for designer ceramics, maybe even studio pottery, you should be careful when it comes to fine art. Here egos are bigger and more territorial; don’t try this unless the collaboration with the photographer is approved and guided by the artist.
I have selected three sources; Torn Boontje, Moooi and Jason Jacques. The first two are Dutch. If you think that country is defined by minimalism, think again, both go for baroque. Jason Jacques, profiled in part II of this post, takes the work of Michael Geertsen and treats us to a virtual acid trip.
Think of these posts next time you launch a product or want press attention.
Garth Clark is the Chief Editor of CFile.
Above image: Photography by Angela Moore for Tord Boontje’s Witches’ Kitchen Line.
Any thoughts about this post? Share yours in the comment box below.