Norm Architects was founded in Copenhagen in 2008. The studio works in residential architecture, commercial interiors, photography, art direction and industrial design. While not falling into “normcore” (has anyone decided what that means yet?), the studio stresses the importance of tradition and drawing inspiration from norms that have been passed down for generations. They state:
Norm makes it a virtue to focus on quality, durability and timelessness. They want their designs to not only be of good materials and good craftsmanship, but to embody beauty, history and, most importantly, outlive fleeting trends… In spirit with the tradition for scandinavian simplicity Norm strives to cut to the bone in their designs. To find the simplest shape for a given task without forgetting the beauty of the shape and the details, in order to reach a point where there is nothing to add and nothing to take away that can make the product better.
Drawing from their commitment to slowly-developing norms, the studio designed a series of wire planters inspired by Japanese gardens. The planters are minimal, simple in that there is nothing that is not in service to their function. The studio states of the works:
The inspiration for the Wire series came while visiting a Japanese-inspired garden in L.A. The garden had custom made standing and hanging displays with flowers and light and together with the Japanese trees and small fountains it transformed the garden into a beautiful new kind of Art Deco.
Strong, yet not overpowering, the planters keep all the focus on the plants, putting their shape and color into sharp, eye-catching relief.
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