Marcel Wanders remains one of the most exciting designers today. He is one of our three designers with Marc Newson and Jamie Hayon (see their linked posts below) who offered opinions at this year’s Milan Design Week about the state of design in 2104.
Dutch designer Marcel Wanders is, for our money, the most creative of the three (Newson is too institutional and Hayon can be too frivolous although he is, reluctantly, growing on me with his less saccharine work). Wanders also had the best interview with Dezeen. He raised an interesting dilemma: Is online design fantasia making real life products seem dull?
“You are so able to present every crazy idea as if it is reality, the whole universe of communication is so strong but now it’s difficult for a company to be anywhere as interesting in a world that is so dominated by prototypes and great and bright ideas. The Dezeens of this world are extremely inspirational, but have no realistic dimension any more.”
Wanders was speaking at the launch of the latest collection by Moooi, the furniture and lighting brand he co-founded in 2001 with Casper Vissers. Moooi (it’s a Dutch word meaning pretty or beautiful) has grown rapidly by recruiting a roster of international designers (including Jamie Hayon) to create unusual products that sit alongside new work by Wanders, who was one of a generation of Dutch creatives nurtured by conceptual design company Droog.
“It’s funny that in the 1990s Droog was doing all this wonderful work. It was interesting that we kind of invented something which I call today ‘virtual design’. We started making prototypes as if they were real, we communicated them in Milano as if you could buy them.
“Today, designers are able to get international attention for products that are not ready for market and in many cases don’t even exist as prototypes…Now all that is realistic is starting to look extremely boring in the world of all this inspirational stuff. It’s a really interesting problem that we’re going to face. It’s a bit difficult to be in such an exciting world because they to start to feel really boring.”
We study Wanders’s work further in the images which accompany this post.
Garth Clark is the Chief Editor of CFile.
Above image: The Mooi Booth at the Milan Design Fair this year.
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