Designer Marc Newson also has barbs for the design industry, according to an interview he did with Dezeen:
“‘Frankly speaking, the design industry is really pathetic in terms of how it approaches manufacturing and how it brings things to market. I’m not talking about Apple, I’m talking about furniture designers and what happens during the Milan fair,’ he said. ‘If they took note of the way that the fashion world brings things to market, with such extraordinary efficiency, they could learn an enormous amount.'”
Newson is one of the many designers during Milan’s Design Week who was outspoken about what ails design today. He seems to be upset that the the fashion world “laughs at” industrial designers. They do not make us look good, apparently.
Newson attacks the Segway two-wheeler for making its rider “look like a complete dick” when riding and Google Glass for making the wearer look like “a bit of an idiot.” Of course, this happens to coincide with the launch of his range of glasses for Safilo. He is seen wearing one above.
Maybe the Australian, London-based designer is trying to cozy up to the fashion world.
“I’m not embarrassed or reluctant that it be perceived as a fashionable item because at the end of the day I’m a consumer. I’ve got to go out and feel happy about putting my hand in my pocket and spending money on this stuff. I don’t want to look like an idiot.”
His judgments are a tad harsh and not all that relevant. It is one thing to market a cashmere sweater or an Apple iPhone, quite another to do the same for dining room set with six chairs. At that point the entire marketing strategy changes, becoming heavily biased towards high shipping costs and relatively low physical exposure. And if the styling is for a limited audience, the marketing becomes even more specific. Much of the best of the design world is still rarified and boutique and will remain that way for some time, at least until we can get a sofa to walk the runway.
Garth Clark is the Chief Editor of CFile.
Above image: Marc Newson wearing one of his eyeglass designs for Safilo.
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