NAYARIT, Mexico — The W Punta de Mita resort in Mexico wants you to relax harder than you ever have in your life. With a beautiful view of the surf, the resort sets itself apart with a flashy, colorful aesthetic that draws its inspiration from surfer and local culture. The space was designed by Mister Important.
The highlight of the place (from our point of view, anyway) is the gorgeous mosaic running like a carpet through the center of the lobby. This colorful explosion harmonizes so well with the other decorations on display and sets the mood for a space that is both relaxing and fun beyond belief. My kneejerk reaction is to call it pixelated, but that would be a mistake here. Instead, I think the walkway takes on the look of the surf itsef.
the property references the historical, social and spiritual context of the hotel’s location. traditional patterns of the huichol people (indigenous people of nayarit), images of mexican celebration, vivid handcrafts with ancient roots and the amalgamation of european and indigenous cultures are brought to life throughout the hotel. the special feature of the hotel – the unique “camino huichol” walkway, or the huichol carpet – is a stunning representation of these huichol patterns. the huichol carpet, made up of intricate bright green and blue floor mosaic, is a walkway that stretches close to 460 feet.
About the Firm
Mister Important Design is a concept and interiors firm that brings an ebullient perspective to projects, according to their biography. Specializing in hotels, nightclubs, restaurants, bars and lounges Mister Important Design works closely with clients to achieve interiors that exceed expectations. Exuberant interiors that are designed to be remembered and talked about.
Clients include W Hotels, Playboy International, Morgan’s Group, Hard Rock Hotels as well as large roster of smaller independent clients. Mister Important works internationally, with projects in Dubai, Mumbai, London, and throughout the United States. Our aesthetic is ebullient and eclectic, an enthusiastic embrace of many time periods, styles, intents, and aesthetics. Everything is available and usable, and we feel the sparks fly best when kitsch and glamour, new and old, high low all rub up against each others.
Our specialty is comprehensive concept development, 3d visualization, complete design development and FF&E documentation. In addition we have strategic partners that can be tapped for naming, branding, graphics, collateral, and purchasing regardless of project size.