Original Designers 6R5 Network is a firm in Milan dedicated that, in 1990, redesigned a nondescript water tower into a landmark in time for the World Cup in Italy. The designers were tapped again to renovate the iconic rainbow building for the ongoing Milan Expo.
From ArchDaily:
“The Milan City Council, in partnership with the Rete Ferroviaria Italiana Gruppo FS Italiane railway authorities, has completed the restoration of the famous Torre Arcobaleno (Rainbow Tower) at Porto Garibaldi.
“Once an anonymous water reservoir in the 1960s, the tower was renovated for the 1990 World Cup as part of an initiative in Italy to “turn downtrodden public works into highly recognizable urban beacons.” At this time, the tower was a piece of the Wonderline project, which connected art and architectural initiatives to themes of color, designed to express ‘the desire to inhabit our planet intelligently, creating a harmony between technology, nature, innovation, and tradition.’”
About 10,000 ceramic tiles create the rainbow pattern on the tower. Designers took 71 days to complete the work.
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rogie rome
Love it!
Michael Glossop
Wonderful !