Swedish architect and designer Jonas Wagell describes his design philosophy as “generous minimalism.” His focus is on function, but judging from Odd, a series of four pendant lamps and four decorative bowls, he’s also keeping an eye on aesthetics. Wagell designed the series for his label, Hello Industry AB, and they were first exhibited at Stockholm Design Week in 2009. The pieces have a playful nature and are constructed of simple shapes that combine birch, aluminum and porcelain. Wagell achieved his goal of making simple objects that are easy to understand and use, but are also personal and expressive, with Odd. “I appreciate products that can be used everyday and be part of people’s lives,” he writes. “I believe affection and emotion is more important than exclusivity and expensive materials.”
Jonas Wagell (1973) is based in Stockholm, Sweden. He trained in graphics, marketing, design, and architecture at schools such as the Konstfack University College in Stockholm, the Parsons School of Design in New York City, and the Beckmans School of Design in Stockholm. JWDA is his multi-disciplinary studio focused on brand management, architecture, and product design.
Above image: Bowls from designer and architect James Wagell’s series, Odd, from 2008. Courtesy of the designer.